COHMmunity is going to be at the center of everything we do because that’s what it’s always been about at the LiveTheLifeTV HQ in Jeffreys Bay, South Africa. The beers by the fire after a session at the point with Bruce Gold, the lay days on the beach while waiting for the swell to arrive, and the 3.3-hour layovers in airports are where the stories are told. We're going to live and thrive on the brand DNA that made LiveTheLifeTV so special and unique. We may have reached 100 million eyeballs over the past 2 decades and flirted with 100K on Boomer Media, but really it’s all about our 1000 true fans, we know they’re still out there.