Auction House

Decentralised NFT Photography Marketplace

Photography became part of the fine art world only about a century ago. Now, NFT photography is making inroads with younger collectors. Data suggest that the NFT photography market grew in 2021 to $200 million, the size of the traditional fine art print photography market. It is empowering photographers and inspires collectors. Creating value through context, and curated collections.

NFT photography collecting is migrating toward the qualities inherent in fine art photography that has endured over a century and drove the massive market rise in the early 2000s. There’s an inherent beauty, relatability, and humanity to photography that allows you to instantly connect with the pieces on deep levels. NFT photos are not valued for the same properties as other NFTs because they generally lack the rarity elements that are sought after in PFPs and generative art. And so, you see people buying what appeals to them, what they find interesting, and what they resonate with most. Often, that's artistic quality.

We collect NFT photography because they fill the emotional void that lives in the NFT world. While we might connect and identify with a certain PFP, be in awe of generative art, and be intrigued by the play-to-earn models, nothing in the NFT space has ever brought me to tears except NFT photography and photogrammetry. Because this is an emerging market, there will be ups and downs on the way, but early participants will likely be huge beneficiaries. Most of us were not collecting Sherman photographs for $100 in the early 1980s, but we are here now as the major artists of 21st-century photography emerge on the blockchain.

LTL will be empowering photographers and inspiring collectors with some of the leading fine art photographers in the world. Creating value through access, context, and curated collections. We're a platform supporting photographic artists.


Presented in curated collections that preserve the artistic process, and the context;

Drone / Timelaps / Landscape / Wildlife / Architecture / Macrography / Panning / 3D / Technology / Events / Editorial / Sports / Street / Documentary / Portraiture / Fashion / Lifestyle / Mobile / Abstract / Conceptual / Fine Art / Astro / Travel /

GVO Curation

Fine art and commercial representation, creative production, consulting, and curatorial projects. As a platform led by well-known and trusted photographers and curators, LTL provides an NFT art gallery and auction house that can be trusted by experienced buyers and artists alike.

Photographers can count on help in digitizing their artworks, creating beautiful NFTs to match their physical work, and having personal guidance in minting their custom creator contracts. Each artist will have its own custom ticker.

LTL will own its own collection of high-value and historical works of art, displayed to the public in a virtual gallery on spatial. The works can also be displayed in real galleries. The platform expects to develop a community of real and virtual galleries. Visit our DDA Art Gallery and the LTL HQ.

Fees & Royalties

In the smart contract, there is a token splitter. The artist will earn a percentage of the equity in the company (Fairmint), so the percentage of sales that goes to the company directly benefits the artist as the owner of equity (shares) in the LiveTheLifeTV company.

The Primary Stream Contract is set for each collection to split the tokens between the Founders Mint Pass (33%), The Artist Mint Pass (33%), and The Collector Mint Pass (33%).

The percentage fee is required to maintain the platform in terms of tech, operations, legal, marketing, PR, and IRL community events. For secondary sales, royalties are equally split between founders, artists, and collectors. (each 33% of the 10% secondary royalty fee)

Example: Collection sells 429 NFTs at 0.33 ETH = 142 ETH total sales. This Primary Stream automatically splits this into 3 streams of 47 ETH each. (Founder/Artist/Collector). Secondary Sales reaches a volume of 100 ETH, and the royalty is set to be split between Founder/Artist/Collector, roughly 3.3 ETH each. These funds can be claimed based on the type of Mint Pass you own. The Primary NFT Sales will be setup as an automated task in the Flair SDK. In that case, the contract is streaming these funds on a monthly, weekly, daily, or even hourly rate.

Ultimately, the goal of token incentives should be to improve core KPIs: long-term retention and engagement. The ideal outcome of a token is that user ownership makes the product more successful than it would have been without token ownership. To do so still entails building a product people want, progressive decentralization, and an ever-evolving playbook.

Suggestion: ZoraV3 supports an optional Finder's Fee when creating a listing, which operates as an additional piece of data submitted with a transaction that directs the Finder's Fee to a specific address. In the future, as we expand marketplace functionality and support, mechanisms like Finder's Fees may be split between LTL and curators. ERC20 can be used to curate independent storefronts on the platform.

Assets traded on any platform where the full creator royalties are paid will receive a full allocation of points. Assets traded on LTL will receive bonus points for trading them on our native marketplace front end. Collectors who honor royalties (on any platform) will receive loyalty rewards. Buyers who trade on a platform that doesn’t honor royalties will receive zero points and will be ineligible for benefits. Most marketplaces focus on curating the sellers, but the real opportunity may be in curating the buyers instead. Most NFT creators want collectors, not traders. No marketplace today differentiates the two, and it’s frankly difficult to segment usage between these two distinct groups.

Our artist-focused NFT marketplace is spun up featuring top artists and up-and-coming projects, and the only buyers allowed on the site are those who have opted into paying royalties on competing marketplaces. For what it’s worth, this is very similar to the system employed by high-end auctions in the traditional art world. Galleries curate their buyers and do quite a bit of diligence to select which collectors actually get to participate.

Using a tool like Guild, you could get really granular with this, segmenting users into different groups based on wallet activity. These discrete user groups could receive different levels of permissioning on the application itself (this could even be done on the protocol level, to provide access to a whole suite of tools based on on-chain activity & reputation).

Why Vertical Marketplaces?

Be optimized around the photography and photogrammetry we host.

When Auctions Ser?

Every day, one image gets put up for auction, if enough demand, it gets produced. soon ser

NFT projects need to have their own dedicated marketplaces, where they can set the fees for their own treasuries and add composable features as they see fit.

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