Vision / Mission
Curate, own, and create culture
Representing today’s most resonant voices working in photography, mixed-media, video, and sound. In the commercial sphere, many of the artists have also collaborated with magazines and brands on distinctive creative projects, campaigns, and stories. Beyond our roster, we work with other emerging, mid-career, and established artists to mint their works into NFT collections, develop curatorial projects, commissions, and publications. If an NFT project is NOT trying to improve the lives of creatives it basically lost the plot. NFTs are a unique opportunity to rebuild our creative institutions to better serve artists. We share a common desire to develop innovative services and products that will empower the creative world, as we define the future of photography and web3 filmmakers. Our mission is to use treasury funding to work with artists and commission them to do exclusive mints under the GVO Mint Pass.
BAYC realized they needed a larger community and thus introduced MAYC. Why? Because a bigger community will make a bigger difference. All these successful collections have realized they need a bigger base, so why not learn from them and implement that now instead. We decided to learn from all the trends and split out our utility while making that utility more accessible than ever. We need to balance our ability to raise funds and execute our mission while also setting a price that allows many people from all walks of life to participate, not just the upper tiers of society. Instead of wrapping our collection into one set of 10,000 and selling it for 1ETH or 0.5ETH, we've split it up so that community members can buy what suits them best. Because having access to events in major cities is useless unless you live in one.
The goal is as much financial as it is about living the life. We want to express a feeling of community where people who love food, wine, art, and tech come together. Resident artist Dimitri Daniloff has bestowed us with his artwork to support the movement. LiveTheLifeTV will curate upcoming artists to join the initiative. The GVO brand needs to be bold, powerful, full of style, and express freedom. This is just the genesis, those with our Values will always find a HOHM at LTL.
Our plan is to continue acquiring partnerships with Web3 native and non-native brands, artists, and projects with the intent to create and sell high-quality products in collaboration with their branding. We will explore creating stock products for the brand to drive revenue in the native Web3 space. We will also look at opportunities to expand our distribution through traditional commerce and e-commerce channels. Above all, we will continue building brand equity through product category expansions, strategic partnerships, and business development.